Sams Club, a division of Walmart Stores Inc.
Budget: Up to $30M annually
Consumer Marketing Strategy Manager
Identified, introduced and translated merchandising, marketing and social trends into marketing programs and initiatives • Strategized and implemented initiatives targeting the mom consumer target • Researched and translated trends and consumer insights into programs and marketing materials that increased target traffic and sales • Expertise in marketing the following consumer categories: wine, electronics, grocery, jewelry, books, and gourmet food.
Publisher & Editor of Sams Club Source Magazine (print & online) & Consumer and Business catalogs
Issue strategy and concept, P&L budgeting, creative, editorial and art direction, advertising sales, production and execution for all print and online publication marketing for corporate headquarters • Editor-in-Chief, Publisher, Marketing Manager, and Creative Director for more than 100 magazines, issues, and catalogs yielding consistent, considerable profitability • Managed all aspects of photoshoots, internal team, extensive freelance staff, and external agencies, including Ivie & Associates, Vaught Studio, Vertis, Scene7, Imagination Publishing
